Social Media provides new platforms to utilise a greater reach of relevant readers and the ability to target a new group of potential customers who didn’t exist before.

The ability to target by demographics such as location, age and a person’s interests is available, meaning that you can aim your ads directly at your target audience.

Like search marketing, the cost model is typically a pay per click basis or cost per impression. We work with you from the outset to define your goals and work towards achieving them. This will encompass all stages of the campaign from artwork & ad text creation to tracking and analytics with a diligent focus on the return on investment.

The methods of paid social promotion vary dependent upon which platform we are targeting.

Twitter campaigns involved the following:

 

  • Promoted Tweets
  • Promoted Trends
  • Promoted Accounts

Utilising Facebook we undertake advertising campaigns for clients with acute individual targeting such as:

 

  • Geographic
  • Age
  • Gender
  • Location
  • Personal Interests

LinkedIn, great for B2B marketing & brand building, we utilise advanced targeting such as:

 

  • Company Size
  • Job Role
  • Industry
  • Seniority
  • Location

Get in touch and we can talk you through social advertising & how we can implement to achieve your goals.

 

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