Retargeting is a technique that works by tracking people who visit your website. We then display retargeted ads on external display websites which leads these users back to your website. By keeping your website fresh in the user’s mind and highly targeted, they are more likely to revisit.
Each view of your retargeted ad gives your brand more exposure and recognition as well as increasing visitor confidence. You’re also much more visible across high profile websites.
As the customer is already aware of what you have to offer, there are strong high click-through rates and increased conversions when using re-targeting. On a revisit, they are more likely to enquire or purchase.
Ad retargeting is cost effective as your brand is potentially seen on large websites, but you only still only pay on the click. Even if the customer doesn’t click on the ad, you still gaining free advertising.
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